Standing Watch Collection
Our Standing Watch collection is sourced exclusively from veteran-owned roasters and created to honor first responders.
Freedom Hill Coffee
Founded by a Military Police veteran who served in Iraq, Freedom Hill donates 20% of all proceeds to organizations supporting veteran and first responder mental health and ships ongoing ‘Coffee Missions’ to active-duty service members and departments nationwide.
Wacker Coffee Co.
Founded by a Marine Corps veteran, Wacker Coffee roasts specialty-grade coffees in small batches with a focus on craftsmanship, quality, and supporting American-made businesses and ethical sourcing.
Black Ink Coffee
Founded by a veteran inspired during a deployment to Africa, Black Ink Coffee roasts premium small-batch coffee designed to fuel entrepreneurs, creators, and relentless dream chasers.
Ranger Up Coffee
Founded by an Army Airborne Ranger, Ranger Up Coffee combines military precision with 35+ years of roasting expertise while supporting veteran-focused charities with every purchase.
Warpath Coffee
Founded by a Navy SEAL combat veteran, Warpath Coffee is a family-operated roaster crafting bold, smooth small-batch coffee inspired by military grit, craftsmanship, and American-made quality.
Fortitude Coffee Co.
Founded by Army and Navy combat veterans, Fortitude Coffee crafts small-batch specialty coffee inspired by service, resilience, and the moments that bring people together. Their commitment to veterans extends beyond the cup, including supporting programs that help WWII veterans return to Normandy to commemorate the anniversary of D-Day.
First Light Collection
Our First Light collection is rooted in the outdoors, featuring roasters connected to fishing, hunting, adventure, and life outside.
Hunting Day
Hunting Day Coffee was founded by a lifelong outdoorsman with a passion for hunting, quality coffee, and the traditions built around both. Every roast is crafted in small batches for life in the outdoors.
Snowy Elk Coffee
Founded in Wyoming, Snowy Elk Coffee crafts award-winning high-altitude specialty coffee inspired by adventure, conservation, and life in the outdoors.
Ozark Mountain Coffee
Since 1994, Ozark Mountain Coffee has been committed to small batch, fresh roasted coffee. Their mission is to provide the highest quality coffee and tea for all adventures. From the everyday moments to the mountain tops of the great outdoors, begin your adventure here.
Hunter's Blend Coffee
Founded by three brothers-in-law who share a passion for hunting, faith, family, and great coffee, Hunter’s Blend roasts top 6% specialty-grade coffee inspired by the outdoors and American traditions.
Reel Fishing Roasters
Founded by a father and his two sons, Reel Fishing Roasters crafts fresh roasted-to-order coffee inspired by fishing, family traditions, and life on the water while supporting conservation efforts.
Pisgah Roasters
Rooted in a family coffee-farming legacy dating back generations in Brazil, Pisgah Coffee Roasters crafts small-batch specialty coffee inspired by the Blue Ridge Mountains and direct relationships with their growers.
Juniper Mountain Coffee
Founded by ranchers, hunters, and veteran coffee roasters, Juniper Mountain Coffee crafts specialty-grade small-batch coffee rooted in hard work, American craftsmanship, and life outdoors.